Tuesday, April 9, 2013

Give to the National Literacy Trust, Save The Hour (Our biggest initiative yet!)




CHAMPION THE POWER OF WORDS - GIVE TO THE NATIONAL LITERACY TRUST - SAVE BBC’s THE HOUR 

It's here ladies and gents, our biggest initiative yet. Save The Hour has been campaigning to convince the BBC to reconsider cancellation of this sophisticated, poignant series plotted out as a three series arc, but cut short at two series on a major cliffhanger.


Now, we are raising money for the National Literacy Trust.  Why? 

Rather than simply taking up funds to send in an overabundance of food items to the BBC as proof of our devotion to what this programme brings to the television landscape, we thought a much more effective, meaningful, and most importantly, helpful tribute to our belief in the sorely needed presence of The Hour would be to raise money for an important cause.


We wanted to support a cause that lies very close to the heart of the themes of the show itself.  The overwhelming suggestion by the community was to raise money for literacy.

Literacy is the combination of reading, writing, speaking and listening skills we all need to fulfill our potential. One in six people in the UK struggle with literacy. “Around 16 per cent, or 5.2 million adults in England, can be described as "functionally illiterate". They would not pass an English GCSE and have literacy levels at or below those expected of an 11-year-old.” (x)  The National Literacy Trust helps both adults and children cultivate these skills.


How does the National Literacy Trust relate to The Hour?

A major thematic piece of The Hour is the power of words.


It is a programme full of characters seeking to better themselves, their society, and their country primarily through words.  
As journalists, Bel, Lix, Randall, Freddie, Hector, Isaac, and the team regularly write, read and discuss important issues in the political and moral landscape and share them with the public.  They also carry a strong conviction that everyone should have the opportunity to hear or read of said issues, evaluate them, and in turn communicate them to others, thus creating a better society for all.  For them, these skills are essential to themselves and to every person, not only for use in every day life, but in influencing change and in reaching individual and the nation's collective potential.  

This is why we chose the National Literacy Trust.  As a champion of the power of words for every individual, we believe that Bel, Freddie, Lix, and the entire team would wholly support the outstanding work they do.     


It’s time to come together. WE NEED YOU. 

If you are a fan of this show, have simply heard of this show, believe in the educational and powerful material it presents, and/or just want to help us support the work of the National Literacy Trust, we hope you will contribute any amount no matter how large or small.  Every bit helps!  Here's what a donation can do:


* £7 could give a child a free book and motivate them to read through an inspirational event.

* £10 could support a reading session for three families, helping them gain the skills they need to support their children's literacy.

* £20 could allow two disadvantaged teenagers to improve their communication skills in preparation for working life.  (National Literacy Trust)


To support Save The Hour and the National Literacy Trust, all you have to do is
We have a goal on our Just Giving page.  We hope to reach it and more!

***Please, don’t forget to leave a message with your donation for the BBC asking them to keep The Hour, a show that regularly presents the remarkable power held in giving “words for life” to every individual, alive.  We hope to inform them of our page. 

Please promote our page.  This isn't just about our campaign.  We hope any and all will give.  Share this page on Facebook, give us a Tumblr signal boost, share with friends and family, with everyone!  Regardless of what happens with our campaign, we are proud to help support a cause that is so closely tied to The Hour and value the help of everyone in reaching our goal for the National Literacy Trust. 


THANK YOU SO MUCH FOR YOUR SUPPORT!

If you have any questions, please don’t hesitate to ask.

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