Wednesday, June 19, 2013

SaveTheHour's Second Twitter Flash Mob - Information Post!

CAN’T BE AT THE FLASH MOB THIS FRIDAY?  

JOIN US AT #SAVETHEHOUR’S VIRTUAL FLASH MOB ON TWITTER!
FRIDAY, JUNE 21st STARTING AT 12 PM GMT

This is a fandom online flash mob on Twitter with a three-fold purpose: 
  • 1) To promote the flash mob to the BBC, news outlets, and Kudos TV that will be going on in London at the same time we are tweeting.
  • 2) To get the #savethehour tag trending.
  • 3) To allow us campaigners who can’t be at the flash mob meet-up to not only support those who will be going to the BBC and Kudos on that day, but to party together on Twitter!
The flash mob meet-up participants will be at BBC Broadcasting House on June 21st at 12 p.m. protesting 1950s style to raise awareness for #SaveTheHour. 

Just last month Peter Capaldi and Romola Garai made their interest in a one-off special to finish up the show known, so we need this campaign MORE THAN EVER. It’s the perfect timing to let the BBC know that neither the cast, nor the fans have given up on this show! While our fellow campaigners are at the BBC promoting #SaveTheHour, we will be on Twitter filling the tag we our love, dedication, and most importantly promotion for our cause.

Our main goal here is that while the flash mob participants are on location, we will simultaneously be tweeting the BBC, Kudos, and news outlets like mad about the flash mob, #SaveTheHour, and our wish for the one-off to become a viable possibility. #SaveTheHour will be a flash mob on all fronts as it were - in the physical and virtual worlds. That’s why it’s SO IMPORTANT that we’re tweeting as the physical flash mob is going on - if somebody sees our campaigners out and takes note of our hashtag, they will log on to find ongoing support happening on Twitter as well.

Just as before, this Twitter flash mob has a more specific purpose than our previous ones. Here’s what we need to do:

At 12 pm GMT we need all of our campaigners and any fan of the show to send out tweets to @bbcpress, @KudosTV, and news outlets (a list is following) about the flash mob and/or a wish to see a one-off episode. What you write in the body of the tweet is up to you, but remember to use these three tags in your tweets:

- #SaveTheHour
- #STHflashmob
- #TheHourOneOff 

It’s super important that all your tweets are addressed to these Twitter accounts with the accompanying hashtags. The point of this isn’t as much to trend (though it is of course a secondary thing we’re going for) as to show “The Powers That Be” that we’re a strong presence, and they won’t know that if we’re not directing our tweets to them.
 

I know this gathering is earlier than our previous ones (for some it might be quite early), but it’s important that we’re tweeting at the same time the flash mob is going on at the physical locations. I’ll be awake with bells on! You can convert 12 pm GMT to your time zone here: TIME ZONE CONVERTER

Here is the list of people to Tweet:
  • @bbcpress (This seems to be the only active BBC account?)
  • @KudosTV
  • @BBCAmerica
  • @BBCEntsTeam (entertainment news for the BBC)
News Outlets:
  • @DigitalSpy
  • @RadioTimes
  • @mediaguardian
  • There are so many more, but these three are the ones who consistently run the stories on The Hour, and who ran the story for the last flash mob, so it might be best to focus our tweeting on these three specifically. That way more tweets will go to each one. 

    Sample Tweets:
  • @_____________ #savethehour for the fans, the actors, and the story! #TheHouroneoff #STHflashmob
  • @_____________ Romola and Peter want a one-off and so do we! #TheHouroneoff #savethehour #STHflashmob
  • @_____________ Flash mob happening right now at BBC Broadcasting House and on Twitter to #saveTheHour #STHflashmob #TheHouroneoff
  • These are very generic (and may be over 140 char., I didn’t check), but you get the general idea. You can obviously send separate tweets, all handles do not have to be in your tweet at once. (Also, your tweets can be much more creative than the samples. LOL). 

    Our virtual flash mob has no end time, so please send out tweets for as long as you can! It goes without saying that the more tweets we have the better (volume and awareness is the point of a flash mob after all ;) ) so everyone please consider sending out some tweets on Friday! 

    Even if you haven’t helped us campaign before, it’s never too late to start. We would LOVE to have you join us. If you don’t have a twitter it’s easy to sign up and easy to use, so please come and party with us (no chocolate cake though, Freddie’s rules) as we flood the internets with support for a show with the most supportive, wonderful, intelligent cast and fans. 

    If you WILL be in London on this Friday and would like to join the flash mob/meet-up at the BBC, please do! It’s going to be a wonderful time. You can find all the info (+ a link to the further details post) HERE
This was a great success at our first flash mob, bringing awareness to the flash mob going on, and it's always nice to support those "on the ground" by displaying our ongoing love and belief in The Hour

Whether in London or on Twitter, please join us this Friday!

Sunday, June 9, 2013

Presenting: SaveTheHour's SECOND Flash Mob / Meet-Up Info Post

SAVETHEHOUR’S SECOND OFFICIAL LONDON FLASHMOB/MEET-UP INFO POST!


FRIDAY, JUNE 21, 2013 - 12:00 p.m. - London

What: Since our first flash mob demonstration was such a resounding success we are going for a second round!  It will again be happening outside BBC Broadcasting House, showing our support for The Hour!

Where: BBC Broadcasting House, located at Portland Place, LONDON, W1A 1AA.

The Plan: Just exactly the same as the last time, we’ll be having a flash mob/meet-up with a special twist a la The Hour! Rather than a song or dance, we’re going to be re-creating the protest that Hector, Freddie, and Isaac cover for The Hour in the fifth episode of Series One. You can catch a sample of that protest by WATCHING THIS.

Here’s what you’ll need to bring with you if you can:

  • A sign or sign(s) for the “protest”. This can be poster board or a sign like the ones in the show. Some possible phrases would be some of the campaign’s most popular, including (but not limited to):
  • “You haven’t seen our best yet, BBC! #SAVETHEHOUR”
  • “It’s The Hour you can’t miss, The Hour you have to see! #SAVETHEHOUR”
  • “The Hour: The most important sixty minutes of television in your week. #SAVETHEHOUR!”
This obviously isn’t an exhaustive list. You can put any variation on these you want, or choose a different quote. However, it doesn’t necessarily have to be a quote. A “The Hour” variation on one of the signs they used in the Suez protest in the show would be great, or just a simple variation of: #Save The Hour, BBC. Making sure your sign is clear that it refers to The Hour, and putting some variation of #SaveTheHour on your sign large enough to see is VERY important.

  • Your best 1950s period dress. If you cosplay that would be amazing as well. (If you feel you don’t have 1950s dress, don’t worry. Please, don’t let that make you feel that you cannot partcipate. Everyone is welcome!)
  • Love for The Hour and a readiness for fun with fellow campaigners!

We will spend some time outside BBC Broadcasting House (probably across the street at the church just like last time, as the BBC do not allow protesters on their property).  We will be telling everyone where to meet up at so we can all stay together soon.  It will probably be just like last time or at the church steps, but keep an eye out for specific details on that.

Can’t make it to London?

No worries!  We will also be supporting our Londoners from Twitter just like before, sending out tweets to the likes of RadioTimes, The Guardian, the BBC, etc.  So mark down June 21st at 12:00 p.m.  GMT on your calendars as we support everyone protesting at the BBC!  There will be a post with relevant Twitter handles and more details soon, so watch out for that! 

If you are a fan of The Hour and can be at any of these locations, please join us!  It should be a great time with fellow fans supporting our show.  Thank you all so much who have already responded to tell me you’ll be there!  If you have any comments/questions feel free to let me know at savethehourofficial@gmail.com or at Tumblr/Facebook.

I’m super excited for this second go round.  Such extraordinary, helpful things happened the last time, with tons of promotion.  Let’s show them we’re serious about our cause and that we won’t give up.  Hope to see you guys there! - Ash