Thursday, May 23, 2013

SaveTheHour's Twitter Flash Mob to Support the Flash Mob in London on Tuesday


CAN'T BE AT THE FLASH MOB?  JOIN US AT #SAVETHEHOUR'S VIRTUAL FLASH MOB ON TWITTER!

TUESDAY, MAY 28TH STARTING AT 12 PM GMT

This is a fandom online flash mob on Twitter with a three-fold purpose: 
  • 1) To promote the flash mob to the BBC, news outlets, and Kudos TV that will be going on in London at the same time we are tweeting.
  • 2) To get the #savethehour tag trending.
  • 3) To allow us campaigners who can't be at the flash mob meet-up to not only support those who will be going to the BBC and Kudos on that day, but to party together on Twitter!
The flash mob meet-up participants will be at BBC Broadcasting House on May 28th at 12 p.m. protesting 1950s style to raise awareness for #SaveTheHour.

Just this month Peter Capaldi and Romola Garai made their interest in a one-off special to finish up the show known, so we need this campaign MORE THAN EVER. It's the perfect timing to let the BBC know that neither the cast, nor the fans have given up on this show! While our fellow campaigners are at the BBC promoting #SaveTheHour, we will be on Twitter filling the tag we our love, dedication, and most importantly promotion for our cause.

Our main goal here is that while the flash mob participants are on location, we will simultaneously be tweeting the BBC, Kudos, and news outlets like mad about the flash mob, #SaveTheHour, and our wish for the one-off to become a viable possibility. #SaveTheHour will be a flash mob on all fronts as it were - in the physical and virtual worlds. That's why it's SO IMPORTANT that we're tweeting as the physical flash mob is going on - if somebody sees our campaigners out and takes note of our hashtag, they will log on to find ongoing support happening on Twitter as well.

Once the flash mobbers are done at the BBC (they might even go in and say 'Hi!'), they will be heading to Kudos if possible to tell them about the flash mob and to let them know we're still trying to get the show finished, for the fans, for the actors, and for the story.

This Twitter flash mob has a more specific purpose than our previous ones. Here's what we need to do:

At 12 pm GMT we need all of our campaigners and any fan of the show to send out tweets to @bbcpress, @KudosTV, and news outlets (a list is following) about the flash mob and/or a wish to see a one-off episode. What you write in the body of the tweet is up to you, but remember to use these three tags in your tweets:

- #SaveTheHour
- #STHflashmob
- #TheHourOneOff

It's super important that all your tweets are addressed to these Twitter accounts with the accompanying hashtags. The point of this isn't as much to trend (though it is of course a secondary thing we're going for) as to show "The Powers That Be" that we're a strong presence, and they won't know that if we're not directing our tweets to them.


I know this gathering is earlier than our previous ones (for some it might be quite early), but it's important that we're tweeting at the same time the flash mob is going on at the physical locations. I'll be awake with bells on! You can convert 12 pm GMT to your time zone here: TIME ZONE CONVERTER

Here is the list of people to Tweet:
  • @bbcpress (This seems to be the only active BBC account?)
  • @KudosTV
  • @BBCAmerica
  • @BBCEntsTeam

  • News Outlets:
  • @DigitalSpy
  • @RadioTimes
  • There are so many more, but these two are the ones who consistently run the stories on The Hour, and it might be best to focus our tweeting on these four specifically. That way more tweets will go to each one.

    Sample Tweets:
  • @_____________ #savethehour for the fans, the actors, and the story! #TheHouroneoff #STHflashmob
  • @_____________ Romola and Peter want a one-off and so do we! #TheHouroneoff #savethehour #STHflashmob
  • @_____________ Flash mob happening right now at BBC Broadcasting House and on Twitter to #saveTheHour #STHflashmob #TheHouroneoff
  • These are very generic (and may be over 140 char., I didn't check), but you get the general idea. I put all the Twitter handles there as well, but you can obviously send separate ones, all four do not have to be in your tweet. (Also, your tweets can be much more creative than the samples. LOL).

    Our virtual flash mob has no end time, so please send out tweets for as long as you can! It goes without saying that the more tweets we have the better (volume and awareness is the point of a flash mob after all ;) ) so everyone please consider sending out some tweets on Tuesday!

    Even if you haven't helped us campaign before, it's never too late to start. We would LOVE to have you join us. If you don't have a twitter it's easy to sign up and easy to use, so please come and party with us (no chocolate cake though, Freddie's rules) as we flood the internets with support for a show with the most supportive, wonderful, intelligent cast and fans.

    If you WILL be in London on this Tuesday and would like to join the flash mob/meet-up at the BBC, please do! It's going to be a wonderful time. You can find all the info (+ a link to the further details post) HERE. Also, remember to send our organizer Maureen (justacockeyedoptimist) an ask to let her know you'll be there.

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